We created it to accelerate the shift toward more conscious, meaningful, and regenerative travel. We are a women-founded social enterprise that uses tourism as a tool for social change.
We founded Travel with B because we recognized a clear gap and urgent need in the tourism sector:
The tourism industry is not progressing fast enough toward sustainability, transparency, and thus ecological, social, and climate justice. In the majority of destinations, there is no tourism offering that serves the well-being of local people with low environmental impact while aligning with global and national climate goals. In an era defined by the climate crisis, the sixth mass extinction and growing inequalities, we believe tourism must radically change: from exploitation to ethics, from superficial to culturally integrated, thus becoming a transformative force. For this reason, we plan every trip carefully, with curiosity and responsibility — with the mission that every journey has a positive impact on both the traveler and the destination.
We work to accelerate the transformation of tourism — to challenge current rules and habits and to show that there is another way to travel. We believe there IS demand for better travel — and that initiatives already exist to make this possible. We want to connect, amplify, and expand this demand and supply, and set an example sending a clear message through our work: socially, environmentally, and economically conscious tourism is not only necessary but already present. We are not just filling a market niche – as a mission-driven organization, we aim to shape the future of tourism.
For us, choosing a destination isn’t about trends – it’s a matter of responsibility. We prioritize regions where sustainable tourism is already emerging and where our presence can genuinely support the development of a community-based, culturally rich, and dignified tourism offering. Wherever we go, we are not just visitors – we create value in collaboration with local partners.
We organize small-group journeys specifically for women – in a safe, inspiring environment. The aim of these trips is to:
explore other cultures in a supportive, inclusive space, and connect with local women leaders, creators, and entrepreneurs,
and by empowering one another, build a global community of women.
We don’t just organize trips – we support local residents in creating sustainable tourism products and experiences by:
For us, the goal is not just to reduce negative impacts, but to create value – together.
Local gastronomy is one of the strongest links between people, place, and culture. With us, food experiences are based on seasonal, locally sourced ingredients that support small farms and family-run restaurants. They also encourage more mindful eating (plant-based options are available) and often include group cooking classes led by local women.
Travel with B is a social enterprise. For us, this means that:
Each trip includes a €25–50 solidarity contribution, which is donated to women’s organizations in Hungary (such as shelters, education programs, and entrepreneurship support) and to women’s communities in the host country (such as schools, workshops, and artisan projects). Our travelers become part of building a fairer and more dignified world.
We don’t claim that flying is sustainable – because it’s not. But we believe that in certain cases, it can be worthwhile – when it brings real value to the host communities.
That’s why, if a destination is only accessible by air:
For destinations within Europe, we encourage everyone to choose travel without flying whenever possible, using trains or other environmentally friendly transportation.
If flying is unavoidable, we openly communicate the CO₂ impact, which can be offset through longer, deeper travel experiences and by supporting initiatives aimed at removing CO₂ from the atmosphere.
We help travelers make conscious choices – not with guilt, but with knowledge. We believe that tourism is necessary despite its current significant emissions, due to its positive impacts, and precisely for this reason, we advocate doing everything possible to maximize those positive effects.
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hello@noplanetbtravelwithb.com